Monday, August 31, 2009

Nescafe : The Unsolved mystery





After a fairly long time I was back at my favorite place in my college, the reading room. Don't mistake me for a nerd, but thats the place I have spent most of my time in my P.G college. The magic of this place along with studies is meeting classmates, gossips, chats, watching beautiful girls, debating world issues, criticizing the administration, and yes last but not the least "The Nescafe".

Now the Nescafe is a chain of outlets which serve coffee and Nestle items across India. In my college it had two out lets, near boys and girls hostel respectively. No prizes for guessing which was the more crowded one. Apart from the hot spot for night outing it was also a place where there were informal gathering, birthdays were celebrated and above all you met people, who were never seen in class. Though the mandatory criterion for attending exam is a 75 % attendance in class barely 50% students satisfy it, but when it comes to nescafe, a majority can boast of greater than 100% (taking into account multiple visits in a day). The place was a heaven for couples who could spend hours, holding hands, oblivious of the surroundings, lost in each others eyes.

On the last day of my 1st year, as we were leaving for our summer internship, my group was unanimous over the thing which they would miss the most in Holidays (Nescafe). But suddenly one fine day, the shop was shut, they had packed their bags and left the campus, leaving the student hangout committee in a lurch. Now the only place left is an IRCTC canteen which provides food till 1:00 a.m. Yes after that if you feel hungry only water can help you. The place is an absolute hell with food prices defeating rising Indian inflation and quality as dismal as that of chinese goods. The long queues at the token counter gives an impression that some freebies are being distributed. Couples do not prefer it as it faces one of the most notorious boys hostel. The waiting time reminds you of average litigation period of cases pending in Indian courts. All in all a pathetic place to eat, sit or chat.

On the reasons why the counter was removed from the college there are several conspiracy theories doing rounds in the campus. If I post all of them, they can definitely would make it to the unsolved mysteries of the world. Though none of these appear cogent enough, still they all have their own USPs. The theories also reflect the background of the students in terms of their department. Lets have a look at some of these.

A student from chemical engineering department suggested that Nescafe was caught adding a chemical "spoil brain acid" to its coffee to lower the intelligence of the geniuses bred here. This was a plot by the CIA under the anti immigration policies of OBAMA. Research and Analysis Wing (RAW) exposed this scandal and the counter was shut.
The civil engineering students claimed that high FSI claimed by nescafe for renewing their contract was responsible for this.
The management students (considered outcast and misfit in this institute) as usual decided to crack this case. They first formed a 10 member team to study the possible cause of this incident. Then for the next 5 days they structured the hierarchy and appointed a coordinator, 2 junior coordinators, 3 analysts and 5 data collectors. This was followed by a 15 day deliberation of the research methodology to be used for it. This was followed by a series of meetings at locations like TGIF, Barista and 38 FM lounge for discussing the data gathered. The progress of the case very well imitated the growth of manufacturing companies in recessionary times. This was followed by the coordinator firing 3 data collectors. Every meeting had just a single agends, "discuss the time and place for the next meeting". Finally with the deadline for the project nearing, they all sat on google, and copied all data related to closure of any outlet in an educational institution. The report was compiled and submitted to the institute after 120 days. The report had everything except the reason for the closure of "NESCAFE".

2 comments:

Kshitij Aggarwal said...

Really a dis-heartening thing is the closure of the Nescafe@IIT. The place we used to hang-out at.. the most..

And whoop.. now everything gone..!!

Raj said...

saale IIT pahuch gaya galti se chori kar ke tere liye wohi badi baat hai, madarchod zyada akal mat dikha, randi ki aulaad saala.